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Organizational cpmmunication and business discourse 2.0

Danyushina Yulia V.  (PhD)

The paper analyses the basics of functioning organizational (corporate) communication and business discourse, including those on the Internet; the author suggests and proves the need for theoretical research and practical use of the (organizational) business web discourse, as an efficient managerial instrument.

Keywords:organizational communication. organizational discourse, business discourse, business blogging, corporate web site.
 

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Citation link:
Danyushina Y. V. Organizational cpmmunication and business discourse 2.0 // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2011. -№01. -С. 11-14
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