In Russia the assets are not considered as the object of management. Underestimation of asset-management has led to the fact that exponentially growing assets of russian companies generate relatively smaller volumes of sales, and ROA is 6%. This indicates the extensive nature of the growth and development model "growth for growth". Under such conditions necessary to form the concept of asset-management that takes into account not only the foreign experience, but also the realities of Russia.
Keywords:Corporate assets - growth model – effective financial management
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