Bakharev Vladimir Vasilievich (Cand.Sc., Associate Professor, Chair of Commerce and International Business St. Petersburg State University of Trade and Economics)
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the present paper recommends the use of franchising as a tool of development of small business. Advantages and disadvantages of franchising are shown. Recommendations for selection of franchise are given.
Keywords:small business, franchising, franchiser, franchisee, franchise
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Citation link: Bakharev V. V. Franchising as a tool of development of small business // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№12. -С. 49-52 |
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