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External market environment segmentation focused on competitive market position of an enterprise in the course of strategic planning

Kirill P. Vasenyov  (independent researcher)

the article considers the issues of identification and planning of strategic business areas focused on the competitive position of an enterprise: significance for strategic management, McKinsey concept, criteria and concepts of determination of strategically relevant product/market combinations, opportunities for operationalization of criteria, criteria of aggregation of product/market combinations into strategic business areas, planning logic. The author mentions the need for integration of planning of strategic business areas with development of competitive and infrastructural strategies

Keywords:strategic business area, strategic business unit, strategically relevant market, product/market combination, three-criteria Abel concept

 

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Citation link:
Kirill P. V. External market environment segmentation focused on competitive market position of an enterprise in the course of strategic planning // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2017. -№07. -С. 17-23
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