Data Igor Sergeevich (Executive Director, LLC “Medical Center “Help”)
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Theoretical studies by the author in the article, which allowed to distinguish between the concept of "medical service" and "health care" are conducted. The medical service as a commodity sold on the medical market of imperfect competition was concluded. The author the process of marketing of medical services was detailed. In terms the need to integrate internal and external factors that affect the appropriate medical facility and its level of competitiveness.
Keywords:Medical services, health care, the competition, the medical market, marketing of medical services
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Read the full article …
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Citation link: Data I. S. Medical services as a medical product market // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2017. -№01-02. -С. 71-75 |
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