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Analysis and prospects of the specialized clothing market

Berseneva Evgeniya   (master’s student at the Institute of Economics and Management, Kemerovo State University)

Polikarpova L. A.  (PhD, associate professor of the department of marketing & business communications, Kemerovo State University)

Specialized clothing is not just a uniform; its key purpose is to ensure the safe work of a person, and sometimes even save his life in the work process. In recent years, the production and sales of workwear have been developing quite actively, without losing positive rates even during the pandemic, moreover, according to experts, during this period, the market for specialized clothing showed the highest growth rates in relation to other areas of the light industry. This article presents the results of a study of the workwear market for 2019-2022 (as of the beginning of the year).

Keywords:specialized clothing, medical clothing, trend, coronavirus pandemic, export, import
 

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Citation link:
Berseneva E. , Polikarpova L. A. Analysis and prospects of the specialized clothing market // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2022. -№09. -С. 31-36 DOI 10.37882/2223-2974.2022.09.04
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