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Digital marketing as the basis for building the concept of interaction marketing

Vorobeva Alla Victorovna  (candidate technical sciences Head of Department of Higher Mathematics K G Razumovsky Moscow State University of technologies and management (the First Cossack University))

Grebelnick Zlata Sergeevns  (student, K G Razumovsky Moscow State University of technologies and management (the First Cossack University))

Koryagina Inga Anatolyevna  (Candidate historical sciences, docent, Plekhanov Russian University of Economics (Moscow))

In the article, the authors show how the concept of relationship marketing based on digital marketing can currently be used in the world of digital technologies. Considering the current situation, digital marketing makes it possible to optimize the expenditure of financial resources while achieving the effectiveness of the tools of the relationship marketing concept, which affects the construction of long-term mutually beneficial relationships between the organization and its target audience, as well as the personalization of offers.

Keywords:Digital marketing, relationship marketing, Internet, digital economy, efficiency, target audience.
 

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Citation link:
Vorobeva A. V., Grebelnick Z. S., Koryagina I. A. Digital marketing as the basis for building the concept of interaction marketing // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2022. -№11. -С. 33-35 DOI 10.37882/2223-2974.2022.11.07
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