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ON THE QUESTION OF THE USE OF DIGITAL FOOTPRINT IN THE COMMERCIAL ACTIVITIES OF ORGANIZATIONS

Chernova P. A.  (Petrozavodsk State University)

Shobey L. G.  (Senior Lecturer, Petrozavodsk State University)

The article raises the issue of using the data that makes up the digital footprint when carrying out commercial activities of organizations. The concepts of «digital footprint» and «digital shadow» are explored. Their role in the commercial activities of the enterprise is described. Attention is focused on the inadmissibility of violating the requirements of the legislation on personal data when processing this information.

Keywords:digital footprint, digital shadow, Big Data, personal data, information protection
 

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Citation link:
Chernova P. A., Shobey L. G. ON THE QUESTION OF THE USE OF DIGITAL FOOTPRINT IN THE COMMERCIAL ACTIVITIES OF ORGANIZATIONS // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2024. -№06. -С. 165-168 DOI 10.37882/2223-2974.2024.06.37
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