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ECONOMIC INSTRUMENTS OF INFLUENCE ON THE MEDIA LANDSCAPE IN POST-SOVIET RUSSIA

Dobrynina Ksenia Bayzetovna  (Independent researcher)

The economic component of individual issues of media landscape subjects management is briefly analyzed, financial statistics of a number of domestic media outlets are presented, and their individual advantages are highlighted. An optimal retrospective review of the media landscape in the post-Soviet period is given. A conclusion is made about the guidelines for further development of the media landscape, which are based on the successful experience of individual segments of the media market.

Keywords:media landscape, information market, mass media, magazine industry, printed products, advertising market.
 

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Citation link:
Dobrynina K. B. ECONOMIC INSTRUMENTS OF INFLUENCE ON THE MEDIA LANDSCAPE IN POST-SOVIET RUSSIA // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2024. -№10. -С. 50-54 DOI 10.37882/2223-2974.2024.10.13
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