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HERD BEHAVIOR OF FINANCIAL MARKET PARTICIPANTS AND MEASURES TO OVERCOME NEGATIVE CONSEQUENCES

Loginova T. V.  (Senior lecturer, Department of Economics and Finance, Yaroslavl branch of the Financial University under the Government of the Russian Federation )

Polozova P. S.  (Yaroslavl branch of the Financial University under the Government of the Russian Federation )

Zavyalova O. S.  (Yaroslavl branch of the Financial University under the Government of the Russian Federation )

As a social being, humans tend to imitate the behavior of others. This phenomenon has been called "herd behavior" by scientists. Manifestations of the phenomenon are found in various spheres of social life, including the financial sector. The essence of herd behavior is that an individual is guided by the opinion of the majority in the decision-making process and does not take into account the information available to him. Among the reasons for this tendency in human behavior, one can note the need for social conformism and belief in the rightness of the majority of people. The topic of the article is particularly relevant in modern conditions. This article is devoted to the consideration of the features of herd behavior in the sphere of financial relations.

Keywords:financial market, herd behavior, bank, bubble, prices
 

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Citation link:
Loginova T. V., Polozova P. S., Zavyalova O. S. HERD BEHAVIOR OF FINANCIAL MARKET PARTICIPANTS AND MEASURES TO OVERCOME NEGATIVE CONSEQUENCES // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2025. -№02. -С. 60-64 DOI 10.37882/2223-2974.2025.02.15
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