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The Lean Startup methodology as iterative strategy of product release

Zaruchenko Anastasiya Andreevna  (Kuban State Agrarian University, Krasnodar, Russia)

Tankayan Alexey Igorevich  (Kuban State Agrarian University, Krasnodar, Russia)

Tunin Evgeny Borisovich  (Cand. of economic sciences, associate professor, Kuban State Agrarian University, Krasnodar, Russia)

Kondratiev Valery Yurevich  (Cand. of economic sciences, associate professor, Kuban State Agrarian University, Krasnodar, Russia)

In this article was examined the problem of premature scaling in start-up companies that specialize in the development of information systems and / or technologies. The article describes the classical product development method-ologies, such as: Proof Of Concept, Minimum Variable Product, Prototype, and the strategies for releasing them to the market. The methodology of Lean Startup is proposed as an iterative strategy for producing software products that are innovative. The article provides a detailed description of the method-ology of Lean Startup and describes what it is. Identified and described spe-cific terms of the methodology, which are used to indicate the basic princi-ples, presents five main principles that are included in Lean Startup. Yet here are written the main advantages and disadvantages of the described method-ology.

Keywords:methodology, lean startup, product, mvp, iterative, entrepreneur, business, startup.
 

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Citation link:
Zaruchenko A. A., Tankayan A. I., Tunin E. B., Kondratiev V. Y. The Lean Startup methodology as iterative strategy of product release // Современная наука: актуальные проблемы теории и практики. Серия: Естественные и Технические Науки. -2018. -№06. -С. 52-57
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