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Support for marketing decisions based on fuzzy control methods

Matrokhina Kristina Vasilevna  (Postgraduate, St. Petersburg Mining university)

The article discusses the method of fuzzy logical choice for solving the problem of choosing the best alternative. A formal model of the problem of multicriteria decision making and a decision algorithm are presented.

Keywords:fuzzy logic, decision support system, multicriteria choice methods, membership functions.
 

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Citation link:
Matrokhina K. V. Support for marketing decisions based on fuzzy control methods // Современная наука: актуальные проблемы теории и практики. Серия: Естественные и Технические Науки. -2021. -№11. -С. 74-78 DOI 10.37882/2223-2966.2021.11.17
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