Khomutinnikov Maksim Andreevich (postgraduate student of Information system and processes department of institute of economics, mathematics and information technologies of Russian Presidential Academy of National Economy and Public Administration
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The widespread development and integration of the tools of the information technology segment testifies to the enormous relevance of informatization today. A significant area of development and implementation of these tools is the optimization and improvement of business efficiency. At the same time, special attention paid to intelligent technologies in the development of these solutions. The main purpose of the presented article is to analyze the application of modern CRM systems based on artificial intelligence. The author discusses the key features and possibilities of using artificial intelligence technologies in modern CRM systems. The key advantages are analyze and systematized, the relevance and necessity of implementing intelligent CRM systems in modern enterprises and organizations are substantiate. Because of the work, a comparative analysis of classical and intelligent CRM systems carried out, aimed at confirming the prevalence of the latter over the former. The author suggests possible options for the development and improvement of modern CRM systems through the integration of artificial intelligence technologies. The materials of the work can be useful for representatives of modern business, confirming the significant need to integrate CRM systems based on artificial intelligence to optimize and increase efficiency in ensuring the functioning of their business processes.
Keywords:Artificial intelligence, business, CRM system, informatization, intelligent technologies, business process
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Citation link:
Khomutinnikov M. A. THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN MODERN CRM SYSTEMS // Современная наука: актуальные проблемы теории и практики. Серия: Естественные и Технические Науки. -2024. -№11. -С. 170-175 DOI 10.37882/2223-2966.2024.11.41 |
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