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APPLICATION OF INCENTIVE MECHANISMS IN THE DECISION SUPPORT SYSTEM FOR OMNI-CHANNEL PROMOTION OF GOODS AND SERVICES

Movsisyan Leon K.  (MIREA - Russian Technological University, Moscow, Russia)

Smolentseva Tatiana E.  (MIREA - Russian Technological University, Moscow, Russia)

This paper considers the problems of matrix organizational structures on the example of a typical Internet marketing agency. It proposes a model of management of organizational systems in the field of promotion to support decision support. It describes in detail the application of the incentive mechanismт that is directed on employee business activities in matrix structures to minimize conflicts in the joint use of resources by different management divisions. The nature of such conflicts is revealed, as well as possible ways of resolving also are described. An example of evaluation and interpretation of the realizability condition of interaction between divisions in the cooperation mode is given.

Keywords:organization systems management, promotion, Internet marketing, matrix organizational structure, incentive mechanisms, collaboration mode
 

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Citation link:
Movsisyan L. K., Smolentseva T. E. APPLICATION OF INCENTIVE MECHANISMS IN THE DECISION SUPPORT SYSTEM FOR OMNI-CHANNEL PROMOTION OF GOODS AND SERVICES // Современная наука: актуальные проблемы теории и практики. Серия: Естественные и Технические Науки. -2025. -№02. -С. 100-105 DOI 10.37882/2223-2966.2025.02.19
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