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Theater image

Simonova Irina Feliksovna  (PhD, St. Petersburg State Institute of Culture, St. Petersburg )

Bernadskaya Kseniya Vladimirovna  (Assistant, St. Petersburg State Institute of Culture, St. Petersburg)

The article focuses on a brief overview of the latest foreign research that contributed to the problems of forming the theater image, allowing you to get a general idea of the main approaches, promising areas of research, elements of the image formation techniques, search algorithms for a unique idea for creating an image, and choosing the most informative means of creating it.

Keywords:image creation, image of the museum, assessment methodology of the museum image, target audience, means of image building
 

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Citation link:
Simonova I. F., Bernadskaya K. V. Theater image // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2020. -№02. -С. 28-33
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