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the article provides a comprehensive analysis of the history of the formation and development of women's value orientations. It is noted that in a certain period of time different value orientations prevailed, but some of them are traditional and, as a result, unchanged. In particular, such values as family, children, marriage, and spirituality are considered by the example of highlighting the image of a woman in printed publications. At the same time, the phenomenon of stereotyped thinking of society is revealed, in which the new value orientations of modern women are not recognized. It is indicated that women who focus on professional activities, personal development, and political careers are perceived quite negatively, and therefore, ways to overcome the situation are suggested. In particular, the author formulates and justifies the conclusion that today there is a need to create a new system of values, which is supported, including by women. The author encourages women to Express their opinions openly and to break down stereotypical relationships. It is noted that the rejection of template thinking is favorable for the entire society as a whole.
Keywords:value orientations, history, social community, value system, women, gender
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