Abdullaev Rasul Nazimovich (graduate student
Moscow Financial and Industrial
University «Synergy»
)
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The purpose of the study is to analyze modern approaches to managing business development in the context of digital technologies, as well as to identify best practices for successful digitalization of business processes. Research materials and methods included a literature review on Cyberlenink, Mendeley, Web of Science and EMBASE databases, using terms related to digitalization and business management. The analysis of scientific articles was carried out in order to identify strategies that contribute to the effective implementation of digital technologies. The results show that digital technologies play a key role in innovation and increasing the competitiveness of companies. Business support through participation in digital ecosystems and cooperation with partners allows organizations to respond more accurately to customer requests and optimize internal processes. The main conclusion is that the successful integration of digital technologies into business processes not only increases the competitiveness of companies, but also serves as a catalyst for sustainable innovation. To achieve this goal, strategic planning and adaptation of digital solutions in accordance with the unique needs and conditions of each company is critically important.
Keywords:digitalization, business development management, innovation, sustainable development, digital technologies, strategic planning, partnership.
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Citation link:
Abdullaev R. N. REVIEW OF MODERN APPROACHES AND RESEARCH IN BUSINESS DEVELOPMENT MANAGEMENT: PROBLEMS, PROSPECTS, TRENDS // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2025. -№01. -С. 6-11 DOI 10.37882/2223-2974.2025.01.01 |
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