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Ideology and axiology managerial discourse on the internet as a manifestation of ideological communication management

Danyushina Yulia V.  (PhD)

The paper analyses ideological and axiological characteristics of the managerial discourse on the Internet (in the English language) – in terms of critical discourse analysis; as a result, the concept of communicative ideological management is introduced in the Russian philology dealing with business and political discourses.

Keywords:managerial discourse, Internet, ideology, axiology, communicative ideological management.
 

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Citation link:
Danyushina Y. V. Ideology and axiology managerial discourse on the internet as a manifestation of ideological communication management // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2011. -№01. -С. 37-40
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