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Features of the creative process of PSA

Glukhova Darya Sergeevna  (PhD student, Lomonosov Moscow State University)

Social advertising is analyzed from the point of view of the creative features of the process of creating advertising that implies a certain intensification of creative thinking for a limited period of time, and also has a socio-psychological conditioning techniques to identify the motives of prosocial behavior in a given society.

Keywords:public service advertising, the creative process in advertising, creativity, скуфешму brief.
 

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Citation link:
Glukhova D. S. Features of the creative process of PSA // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2013. -№09-10. -С. 25-28
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