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On the issue of the specifics of communicative interactions in conditions of anti-crisis territorial branding in Moscow region in 2012-2016

Novikova Anna Igorevna  (Peoples friendship university of Russia (Moscow))

The article deals with information and communication support branding. On the example of regional branding of the Moscow region the author considers theoretical approaches to such basic concepts as brand image, reputation and information policy, consistently applying them to a specific region in the aspect of development of complex of measures information policy. As a result, the author comes to the conclusion that the texts, through which is implemented the information policy of regional branding of the Moscow region, must conform to the specific requirements of the communicative situation and have impact potential.

Keywords:information policy, communication, territorial branding, brand, reputation, text, Moscow region.
 

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Citation link:
Novikova A. I. On the issue of the specifics of communicative interactions in conditions of anti-crisis territorial branding in Moscow region in 2012-2016 // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2017. -№10. -С. 157-161
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