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Axiogeneity of public interest advertising discourse (on the material of social issue ad posters, produced in English)

Palashevskaya Irina V.  (Doctor of Sciences (Philology), Volgograd State University)

Zubkova Margarita S.  (Teacher of the first category, Volgograd State Agrarian University)

The article considers social issue advertising posters as a type of regulatory texts that promote the system of cultural value emphases with the help of diverse means of intellectual or emotional impact. It draws attention to some methods of transformation the society axiological model, including various manipulations with the lexical meanings, euphemisation, substitution of concepts, etc. The analysis bases on the advertising posters, produced in English and selected by random search from the Internet.

Keywords:public service advertising, public interest advertising, poster, linguo-cultural concept, cultural values, mass communication.
 

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Citation link:
Palashevskaya I. V., Zubkova M. S. Axiogeneity of public interest advertising discourse (on the material of social issue ad posters, produced in English) // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2017. -№12. -С. 239-242
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