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Some aspects of politically correct nomination

Edlichko Anzhela I.  (Candidate of Philology, Associate Professor, Lomonosov Moscow State University)

The paper dwells on different types of correctness used in the verbal behavior: communicative correctness, commercial correctness, and political correctness. Some results of linguistic research into discriminating words and their politically correct substitutes of ethnonyms, gender types, names of professions, etc. are described; structural and semantic changes of the lexemes and word combinations in the Russian and German languages are observed. Extra-linguistic causes for the appearance of such words are also analyzed. It is shown that political correctness as a sociolinguistic category is an integral part of the language policy of the German-speaking countries.

Keywords:political correctness, communicative correctness, commercial correctness, euphemism, ethnonym, gender, graphics
 

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Citation link:
Edlichko A. I. Some aspects of politically correct nomination // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2019. -№09. -С. 137-142
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