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Fuzziness as a typical characteristic of advertising text

Ma Liang   (Beijing Normal University, China)

This article is devoted to the analysis of fuzziness of advertising text. The article defines the fuzziness of language, emphasizes the importance of using fuzzy speech in advertising text, analyzes factors affecting the functioning of fuzzy speech in advertising text, summarizes the functions of the language fuzziness in advertising text.

Keywords:fuzziness, fuzzy speech, advertising text, fuzzy linguistics
 

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Citation link:
Ma L. Fuzziness as a typical characteristic of advertising text // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2019. -№05. -С. 164-166
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