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The article presents a research model for constructing a linguocultural concept. The main elements of the concept are considered. In addition, it is revealed that the concept is of value for the concept of the features of the worldview of a language group, the approaches and classifications of the concept as a tool for the formation and interpretation of the language mentality are described. A concept is a conditional mental unit where you can consider the idea of a part of the world or the world as a whole, or a complex fragment that has different features, which are implemented in different language ways and means. Considering the structure of the concept, it can be argued that the national language is not only a means of communication, but also a kind of substitute for culture. Considering the concepts of any nation, you can find the relationship between language and culture. Each concept can be deciphered in different ways, based on context and cultural experience. According to the philosophical definition, where this term originated, a "concept" is a kind of explanation, a mental image, a thought, a concept a conceptual feature can be objectified in different forms of combinations of linguistic units that are representatives of the concept. Cultural concepts are the value components of culture, which are expressed by abstract names.
Keywords:linguoculturology, national picture of the world, cognitive linguistics, mentality, concept, language mentality, methodology, conceptual analysis.
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