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A news story presented by a journalist through a small "algorithm" of intriguing definitions displayed in the headline of newspaper and magazine articles allows you to interest the readership and acts as a motivational determinant for reading the material. The denotative function in the headlines of the press with proper names is performed by onyms. The specifics of headlines that include proper names in their composition is that this principle of presenting the material helps to attract a specific group of recipients who are interested in receiving certain information, for example, the name of a popular musician will become attractive to fans and music lovers, and the name of the ship will gather around readers whose associative series correlates with this object for professional or reminiscent reasons.
The research material, reflecting the specifics of the use of proper names in the text of the headlines of French periodicals, was journalistic articles of popular central publications, namely: Le Devoir, Le Figaro, Le Métro, Le Monde, Libération, L’Equipe, Les Échos, Libération, Nice-Matin, Le Huffington Post, Le Point, Le Nouvel Observateur for 2020 – 2021.
Keywords:proper names, onyms, press, headlines, mass media, newspaper, French publications.
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