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About the typography of professionally oriented web-sites for training in design and architecture

Demidova Evgeniya Vladimirovna  (PhD of Philology, Associate Professor, Federal State Budget Educational Institution of Higher Education “Pyatigorsk State University”)

In a modern, rapidly developing society, digital technologies contribute to the formation and successful implementation of professional communication between an organization and its customers (consumers of information or products). Electronic resources for advanced training and development of professional communication are popular in any professional community, they are updated and developed daily and are of scientific interest in the framework of our study. Built-in marketing tools on the website help grow your business in modern times. With tools such as test runs, presentation materials, calculators, speech templates, super motivation, businessmen can increase sales of their products. There is a division of content on thematic sites for design and architecture into logical groups, the use of a wide selection of fonts (handwritten, serif and sans serif, screen, script); color contrast, intercharacter spacing, tracking and leading are taken into account; there is a use of "responsive" (adaptive) website design, frames have been replaced by style sheets to control the presentation and layout, the transfer of professional knowledge through the language, the use of a certain set of colors in the design of the site, the use of headings and headings in the heading of the site.

Keywords:professional communication, professional community, architecture, design, web design, typography, font, frame, title, heading, heading.
 

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Citation link:
Demidova E. V. About the typography of professionally oriented web-sites for training in design and architecture // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2022. -№07. -С. 150-153 DOI 10.37882/2223-2982.2022.07.11
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