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Color as an element of visual media culture (based on the material of creolized media texts of the magazine "Der Spiegel")

Lenkova Tatiana Alexandrovna  (PhD student of the Faculty of Philology of Lomonosov Moscow State University, Candidate of Philological Sciences, Associate Professor of the Department of Foreign Languages of the Institute of History, Philosophy and Political Sciences, Ryazan State University named after S. A. Yesenin )

The proposed work is devoted to color as one of the means of visualization in a creolized media text. The symbolism of color, being an integral part of culture, often becomes the object of research in artistic and advertising discourse. This article puts forward the postulate of color as one of the semiotic systems of creolized media text, which complements verbal and other extralinguistic means of expression.

Keywords:visualization, creolized media text, color designations, symbolism

 

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Citation link:
Lenkova T. A. Color as an element of visual media culture (based on the material of creolized media texts of the magazine "Der Spiegel") // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№01. -С. 157-160 DOI 10.37882/2223-2982.2023.1.25
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