Журнал «Современная Наука»

Russian (CIS)English (United Kingdom)
 MOSCOW +7(495)-142-86-81

LINGUISTIC MEANS OF REPRESENTING THE LINGUISTIC AND CULTURAL VALUE OF "HEALTH" IN PRC SOCIAL ADVERTISING

Te O. E.  (Cand. Sc. (Philolog.), Assoc. Professor Bauman Moscow State Technical University )

Trinko D. V.  (Student Bauman Moscow State Technical University )

The article presents an analysis of the linguistic means of expressing the linguistic and cultural value of "Health" in contemporary Chinese social advertising. More than 100 units of social advertising have been selected and analyzed, in the result the most frequently used techniques were identified (reduplication, rhyme, rhetorical question).

Keywords:social advertising in China, linguistic means, linguocultural value, Chengyu, reduplication, play of hieroglyphs, Wenyanism
 

Read the full article …

Citation link:
Te O. E., Trinko D. V. LINGUISTIC MEANS OF REPRESENTING THE LINGUISTIC AND CULTURAL VALUE OF "HEALTH" IN PRC SOCIAL ADVERTISING // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№05. -С. 178-183 DOI 10.37882/2223-2982.2023.5.34
LEGAL INFORMATION:
Reproduction of materials is permitted only for non-commercial purposes with reference to the original publication. Protected by the laws of the Russian Federation. Any violations of the law are prosecuted.
© ООО "Научные технологии"

Terms Publications

Issues of the journals (Archive)

ECONOMICS AND LAW
HUMANITIES
NATURAL AND TECHNICAL SCIENCES
COGNITION

Серия - Humanities