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METAPHOR IN THE MODERN GERMAN RIGHT-WING POPULIST DISCOURSE

Tokareva S. V.  (Postgraduate student, lecturer, Lomonosov Moscow State University )

This article discusses the features of the use of metaphors in modern German right-wing populist discourse. The material of the study is the texts of the main right-wing populist organization in Germany – the Alternative for Germany (AfD) party. The contexts selected for the article contain metaphors that are used to have a manipulative effect on the audience when building the “friend or foe” opposition against political opponents. In the course of the analysis, a conclusion is made about the specificity of certain types of metaphors for the type of discourse under consideration and their pragmatic features.

Keywords:political discourse, right-wing populism, Alternative for Germany (AfD), metaphor, “friend or foe” opposition, communication strategies
 

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Citation link:
Tokareva S. V. METAPHOR IN THE MODERN GERMAN RIGHT-WING POPULIST DISCOURSE // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№07. -С. 148-151 DOI 10.37882/2223-2982.2023.7.28
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