Pisarevskaia N. S. (Candidate of Philology,
Associate Professor, Department of Advertising and Public Relations,
Moscow International University
)
Mulina N. A. (PhD in Philosophy,
Head Department of Advertising and Public Relations,
Associate Professor,
Moscow International University
)
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In the modern world, much attention is paid to digital technologies and mass media, through which information is transmitted that forms the picture of the world of a modern person. One of the elements influencing the human mind is advertising, which broadcasts consumer values and inclines the audience to unlimited purchase of goods and services. Since all available methods are used for the most effective advertising, it becomes relevant to analyze the development of digital technologies, the inclusion of advertising messages in the digital space and the impact of advertising on the value system of a modern person.
Keywords:Advertising, digital space, personality, impact, digitalization.
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Read the full article …
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Citation link:
Pisarevskaia N. S., Mulina N. A. ADVERTISING IN THE DIGITAL SPACE AND ITS IMPACT ON THE INDIVIDUAL // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№07. -С. 122-124 DOI 10.37882/2223-2982.2023.7.20 |
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