Lezhnina Anna S. (Military Academy of Communications named after Marshal of the Soviet Union S.M. Budyonny (St. Petersburg))
Filatova Alena G. (Military Academy of Communications named after Marshal of the Soviet Union S.M. Budyonny (St. Petersburg))
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the article covers the problem of implementing the positioning strategy in the German political poster. The features of this strategy are analyzed, the tactics of separation from competitors is called as the main speech tactic. The ways of expressing, used to implement this tactic, are highlighted.
Keywords:political poster, political discourse, communicative strategy, communicative tactic, positioning strategy
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Citation link:
Lezhnina A. S., Filatova A. G. POSITIONING STRATEGY IN POLITICAL DISCOURSE (BASED ON MODERN GERMAN POLITICAL POSTERS) // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№09. -С. 137-140 DOI 10.37882/2223-2982.2023.9.19 |
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