Журнал «Современная Наука»

Russian (CIS)English (United Kingdom)
 MOSCOW +7(495)-142-86-81

‘A PIECE OF A PIE’ VISUAL FOOD METAPHOR IMPLEMENTATION IN THE NEWS PUBLICATIONS

Kamizi E.   (Postgraduate student, State Institute of Russian Language named after. A. S. Pushkin)

Aim. This scientific article aims to study and describe the implementation of the visual food metaphor "a slice of cake" in polycode texts of media discourse. Methodology. The research of visual metaphors in media discourse involves the application of content and contextual analysis methods. The examination of its role in conveying meaning in internet communication is conducted through discourse and stylistic analysis. Results. Specific functional characteristics of the visual food metaphor ‘a piece of a pie’ and their connection to meaning transmission in internet communication are identified. An analysis of examples of using the visual food metaphor in financial news publications is presented. Research implications. The study's theoretical significance lies in consolidating scientific material on the topic and describing specific implementation features of the visual food metaphor in media discourse. The practical significance of this work lies in expanding scientific knowledge about the implementation of the visual metaphor as a component of polycode texts, contributing to the development of effective communication strategies.

Keywords:visual metaphor, food metaphor, media discourse, polycode text, news publications
 

Read the full article …

Citation link:
Kamizi E. ‘A PIECE OF A PIE’ VISUAL FOOD METAPHOR IMPLEMENTATION IN THE NEWS PUBLICATIONS // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2024. -№03. -С. 142-146 DOI 10.37882/2223-2982.2024.03.19
LEGAL INFORMATION:
Reproduction of materials is permitted only for non-commercial purposes with reference to the original publication. Protected by the laws of the Russian Federation. Any violations of the law are prosecuted.
© ООО "Научные технологии"

Terms Publications

Issues of the journals (Archive)

ECONOMICS AND LAW
HUMANITIES
NATURAL AND TECHNICAL SCIENCES
COGNITION

Серия - Humanities