Журнал «Современная Наука»

Russian (CIS)English (United Kingdom)
 MOSCOW +7(495)-142-86-81

PROFESSIONAL CODES OF ADVERTISING PRATICE AS THE BASIS OF THE METHODOLOGY FOR ASSESSING THE ETHICS OF ADVERTISING CONTENT

Michuirna Daria   (graduate student, Moscow University named after A.S. Griboyedov)

Larina Nadezhda Albertovna  (Doctor of Science, Assoc., Moscow University named after A.S. Griboyedov)

Within the framework of the study, approaches to the study of the ethics of advertising in scientific discourse are considered. The purpose of the study is to consider approaches to the ethics of advertising communication from the point of view of the prospects for its development. The methodology of scientific research is based on the qualitative method. As a result of the analysis, the need to develop a methodology for evaluating advertising content based on two pillars – legislation and codes of advertising practice.

Keywords:Advertising communication; professional ethics; ethical concepts; advertising discourse; advertising standards
 

Read the full article …

Citation link:
Michuirna D. , Larina N. A. PROFESSIONAL CODES OF ADVERTISING PRATICE AS THE BASIS OF THE METHODOLOGY FOR ASSESSING THE ETHICS OF ADVERTISING CONTENT // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2025. -№01. -С. 205-208 DOI 10.37882/2223–2982.2025.01.25
LEGAL INFORMATION:
Reproduction of materials is permitted only for non-commercial purposes with reference to the original publication. Protected by the laws of the Russian Federation. Any violations of the law are prosecuted.
© ООО "Научные технологии"

Terms Publications

Issues of the journals (Archive)

ECONOMICS AND LAW
HUMANITIES
NATURAL AND TECHNICAL SCIENCES
COGNITION

Серия - Humanities