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MAIN TRENDS IN THE USE OF EXPRESSIVE VOCABULARY IN GERMAN TOURIST INTERNET DISCOURSE

Grigorieva Elizaveta Alekseevna  (graduate student, Moscow City University)

The article deals with the ways of lexical expressiveness in small-format texts of German travel media discourse. The study provides the description of the characteristic features of these texts taking into account the specifics of their subject matter (travel-blogging in social networks and separate platforms for personal blogging), the small format of the texts, the design of the texts, such as the tendency to linguistic economy and the pragmatic function of these texts from the perspective of marketing linguistics. The study covers the most frequent ways of using expressive vocabulary in relation to their functional and structural features that give the opportunity to form the linguistic personality of the author through specific speech patterns and perform emotive, attractive, persuasive tasks examples of the use of several types of expressive lexical constructions as independent units and as components of the message in the context of the whole text, including expressive adjectives, nouns, idioms and anglicisms as means of additional emphasis are also provided and analyzed. Thus, based on the results of the study, we can formulate a conclusion about the most frequently used expressive lexical units and the ways of their use to achieve the purpose of the text, for instance. expressive adjectives, nomination constructions, borrowings from English and constructions with negative menaning.

Keywords:expressiveness, emotionality, expressive vocabulary, media discourse, tourist discourse, expressive vocabulary of travel-blogging
 

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Citation link:
Grigorieva E. A. MAIN TRENDS IN THE USE OF EXPRESSIVE VOCABULARY IN GERMAN TOURIST INTERNET DISCOURSE // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2025. -№01. -С. 186-191 DOI 10.37882/2223–2982.2025.01.09
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