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VERBAL MANIPULATIONS IN TV ANNOUNCEMENTS

Kletskaya Svetlana I.  (PhD in Philology, Associate Professor of the Department of Advertising and Public Relations Institute of Philology, Journalism and Intercultural Communication of the Southern Federal University )

The article analyzes modern television announcements of news programs, which are undergoing a noticeable communicative and stylistic transformation. The authors pay special attention to the advertising and manipulative component of announcements, their verbal aggression and expressiveness. It is demonstrated how hidden suggestion, language play and precedent phenomena enhance the impact on the viewer. The risks of communicative failures and violations of linguaethical norms are considered. The mechanisms that allow TV channels to retain and direct the attention of the mass audience are identified.

Keywords:media discourse, manipulation, television announcement, linguaethics, verbal aggression, language play, news broadcasting
 

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Citation link:
Kletskaya S. I. VERBAL MANIPULATIONS IN TV ANNOUNCEMENTS // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2025. -№03. -С. 179-182 DOI 10.37882/2223–2982.2025.03.16
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