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"LOVE" IN THE COGNITIVE-CULTURAL MODEL OF THE GENRE OF "MEDIAMEM"

Mikhaylina O. A.  (PhD, associate professor, Krasnodar University of the Ministry of Internal Affairs of Russia Russia, Krasnodar )

The article is devoted to the cognitive-cultural study of the concept of "love" as it is presented in the discursive activity in the subject area of "love". The media meme about love is considered as a full-fledged crealized text that has visual, verbal and auditory components, and on the basis of which new meanings can be generated. The corpus of media memes about love is analyzed as a separate speech genre, which is characterized by a single theme, composition and style.

Keywords:media, love, text, genre, worldview, concept.
 

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Citation link:
Mikhaylina O. A. "LOVE" IN THE COGNITIVE-CULTURAL MODEL OF THE GENRE OF "MEDIAMEM" // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2025. -№03. -С. 189-192 DOI 10.37882/2223–2982.2025.03.26
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