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This article deals with the semiotic reading of the city text, as well as the authors of this text – the city dwellers. The authors argue that this aspect can become a new functional tool for exploring the potential meanings of the text and indicating its authorship. The purpose of the research is to study the mechanisms of production, exchange and perception of meanings in the city texts, its urban space in close connecion with humans. Following semiotics scientists (R. Jacobson, V. Benjamin, Yu. Lotman, etc.), who believe that any chain of signs represents a text, the authors put forward the main argument of this article, which is that the city can also be read as the text , since it represents a structure consisting of sign systems. It is also supposed that citizens, as authors, transmit their identity into the text of the city, decoded by semiotic tools. Accordingly, a semiotic reading of the city can help not only the society to feel comfortable in the urban environment, but also to urban planners to find the potential meanings created by urban sign systems. In a semiotic reading, city scapes, objects and constructions are interpreted by using phatic, expressive and conative signs used in applied linguistics, showing how citizens as authors transmit their identity into the text of the city.
Keywords:semiotic reading, sign system, city landscapes, multiauthors text, phatic, expressive signs of identity, symbolism of urban space
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